THE CHALLENGE
Startup companies run into numerous challenges as they attempt to launch and establish their brand. They often need help overcoming roadblocks in the areas of digital marketing, branding, financials, supply chain, demand generation, and logistics.
THE SOLUTION
Develop a team of "Hired Guns" that help startups succeed
At the Startup Studio, I acted as a Digital Marketing and Strategy Specialist focusing on Demand Generation
• Led B2B lead generation growth for clients through multiple channels; cold/drip emails, AI-desk, social media, Ads, and SEM
• Managed campaigns across multiple channels leveraging MAT (Marketo)
• Collaborated with 7-person team to develop dynamic inbound channels (re)targeting ideal customers increasing lead traffic
• Worked with Sales Operations to design and manage sophisticated lead flows that increased conversion rates for each funnel stage
• Managed A/B testing and optimization for multiple channels; landing pages, paid campaigns, demand gen, and nurturing content
• Provided recommendations for marketing strategies and content development based off; testing, analytics, ICP research, and ROI
The Process
My Demand Generation Framework
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