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THE CHALLENGE

Greek House, a custom apparel startup, was experiencing 100% growth year-over-year and was wasting money and time on poorly performing marketing channels and onboarding/training a growing workforce.

THE SOLUTION

Establish LMS and MAT Tracking

Greek House brought me on as their Learning & Development Director where I leveraged a suite of LMS tools to create an effective onboarding and development system for their 500+ new employees as well as helped establish effective MAT to CRM tracking:

  • First shifted all synchronous onboarding experiences they had to asynchronous eLearning modules that new hires could self-pace through.

  • Leveraged multiple platforms to meet the needs of different roles and their SOP's:

    • Campus Reps (Sales) - Used Trainual for a more linear approach to training and development and shows participant progress which was vital in projecting future revenue​

      • 50% year-over-year Revenue Growth

      • ​2018 - 2.4M > 2019/20 - 3.5M > 2021 - 8M

    • Support & Fulfillment - Used Notion and Google Suite to create a menu of asynchronous onboarding tasks for new hires

      • 150% year-over-year growth in workforce​

      • 95% retention rate

      • Decreased onboarding from 4 to 2 weeks

    • Leadership - Used a combination of synchronous training and eLearning modules developed on CornerStone to create leadership and DEI training for company execs and managers

      • ​Robust DEI training for a four-continent global workforce to develop cultural competency, empathy, and self-awareness

    • Used HubSpot and Marketo to develop a comprehensive tracking of marketing channels​

      • Produced dashboard for effective tracking on ROI of different channel efforts​

      • Identified and reduced waste on unsuccessful channels such as LinkedIn and Facebook

      • Developed system for documenting A/B testing, tracking, and results

Platforms Used

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