THE CHALLENGE
Greek House, a custom apparel startup, was experiencing 100% growth year-over-year and was wasting money and time on poorly performing marketing channels and onboarding/training a growing workforce.
THE SOLUTION
Establish LMS and MAT Tracking
Greek House brought me on as their Learning & Development Director where I leveraged a suite of LMS tools to create an effective onboarding and development system for their 500+ new employees as well as helped establish effective MAT to CRM tracking:
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First shifted all synchronous onboarding experiences they had to asynchronous eLearning modules that new hires could self-pace through.
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Leveraged multiple platforms to meet the needs of different roles and their SOP's:
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Campus Reps (Sales) - Used Trainual for a more linear approach to training and development and shows participant progress which was vital in projecting future revenue
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50% year-over-year Revenue Growth
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2018 - 2.4M > 2019/20 - 3.5M > 2021 - 8M
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Support & Fulfillment - Used Notion and Google Suite to create a menu of asynchronous onboarding tasks for new hires
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150% year-over-year growth in workforce
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95% retention rate
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Decreased onboarding from 4 to 2 weeks
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Leadership - Used a combination of synchronous training and eLearning modules developed on CornerStone to create leadership and DEI training for company execs and managers
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Robust DEI training for a four-continent global workforce to develop cultural competency, empathy, and self-awareness
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Used HubSpot and Marketo to develop a comprehensive tracking of marketing channels
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Produced dashboard for effective tracking on ROI of different channel efforts
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Identified and reduced waste on unsuccessful channels such as LinkedIn and Facebook
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Developed system for documenting A/B testing, tracking, and results
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